We create imaginative and quality graphics that are a unique reflection of your business spirit
Our insignias reflect a commitment to quality. We blend digital and traditional arts into masterpieces
Each component of the logo is created from scratch. We don’t use pre-made elements
Despite being custom designs, Amberd’s logos are available in several affordably priced packages
This type of logo design combines your initials or those of your business with artistic flair. Not only does it make for an easily remembered symbol, it also carries the added benefit of associating your brand with an acronym or abbreviation that can act as a mnemonic device for consumers. Calvin Klein’s internationally recognizable symbol utilizes this design in the simple initials CK.
Wordmark or Type-Based
The Coca-Cola wordmark is one of the most easily recognizable emblems in the world. The free-flowing motif stands for Coca Cola’s sense of freedom and innovation. The vibrant red hue reflects the “sunny” nature of the brand known as the world’s maker of “happy moments.” The curlicues and intertwining calligraphic font further enhance the message that “Coca-Cola brings people together.
Icons, Badges, Emblems, and Symbols
Few symbols have more conceptual context than those found in icons or other emblems. They can be employed to inspire emotion, devotion, and even feelings of affinity. Volkswagen combines encircled and abstracted letters into a form that hearkens to the profile of their vehicles for a memorable and unique badge unlike any other.
Mascots can be based on virtually any form, including animals, vegetables, minerals, and even elements. They are often synonymous with a culturally relevant concept like bravery, luck, or honor, and are seen as charms that impart beneficial qualities to their wearers. A good example of this type of symbolism is the jaguar associated with the Jackson, Florida football team that also inspired the group’s moniker.
Illustrative, Graphic, or Combination Mark
Illustrative icons are those that represent modern art in motion, often referred to as kinetic. It uses the perception of depth, movement, or transition to combine more than one visual element. The Farmer John mark provides an effective example of this, which features the representation of a farmer in front of distant green fields, bounded at the bottom by a banner proclaiming the company name and date of origin.
Above are iconic logos from popular brands that have been used as examples. We do not claim to have created them and do not hold any rights to them.
- As soon as we are approached at our Los Angeles-based office for a commission, we start the process off with an in-depth interview. We can make it a Skype session or we can forward our comprehensive questionnaire to the client to fill out—it’s all about what is convenient for you!
- Next, we summarize this information and supplement the gaps with our own research into your industry.
- We compare the profile of the company with competitors in the market who are doing well and analyze their logos to note concept, typeface, and color.
- Then comes the brainstorming. Our team shortlists and creates sample concepts.
- We send these samples to the client for evaluation. We also assist the client with the selection process.
- Finally, we make changes to the concept that are approved by the client. This is the ultimate emblem for the brand and can be complemented with a full corporate branding package.
- We interview the client to understand the process that has led to the decision for a re-launch.
- Next, we select the components from the existing design that can be integrated into the new one. This aids brand recall.
- Then we move on to experimenting with the primary colors, the accent colors, and the fonts of the new emblem to be created.
- Finally, a number of proposed final pieces are presented to the client. We make quick changes as and when requested.