Search Engine Optimization (SEO) is the process of optimizing the content of a website, an online standalone page, or a blog through a mix of naturally incorporated, commonly queried keywords and inbound links from other topical, authoritative websites. Social signals, website speed, security, and good content also play a role in SEO.
Through Search Engine Optimization, you get found by the right people for the right reasons. SEO improves exposure by ensuring that your content is pulled by search engines when people type a related query.
It also improves the on-site experience of your prospects to drive more conversions and revenue, building your brand and presence!
More SEO benefits are outlined below.
Through the strategic use of high traffic keywords in text and meta-descriptions, by the creation of a quality and informative content to win backlinks, and through the generation of social traction, we help Los Angeles-based businesses show up on the first page of search engine results and secure clicks, all without paying for ads. This is an organic search optimization!
If you operate within a specific geographic region, local SEO helps you target prospects by zip codes, location-based keywords, and transactional queries to reach those who are most likely to buy.
Example: Barber Shop Los Angeles.
We implement Google Maps, optimize your Google My Business account, keep your on-site content and contact information up-to-date, do local directory citations and other best practices to rank you locally.
We perform an exhaustive website audit to understand your site, identify potential data transfer issues, and create an implementation plan that works.
We choose the landing pages and site sections that should be monitored and install the tracking code while maintaining compatibility with existing technologies.
After the implementation plan is executed, we run final tests to make sure that site data are being tracked and documented correctly.
We select strategic site goals that align with your business objectives and set them up for concrete conversion tracking and monetization.
If results are not up to your expectations, we evaluate your entire funnel to provide solutions and strategies to boost your performance.
We interview you to understand your niche and your focus. Keywords can be query-based, informational, or transactional. We note your preferences and then research high-traffic, low-competition keywords that suit your needs. The end product of this stage is a comprehensive report that lists potential queries by traffic, competitiveness, and business relevance.
We scrutinize brands in your niche that are performing better than yours in search engine results. Our team scans relevant pages, PPC advertisements, and social media footprints to gather keywords that can guide optimization and content strategy. This report is merged with the report generated in the previous step to create a final listing.
Using what we know about your brand and the keyword research data mined in the previous two steps, we evaluate the effectiveness of your content. Is there too little text? Can you add a few relevant pages? Do you need visual content? This makes your brand and your site engaging, informative, and search engine friendly.
In this step, we test all the on-site ranking factors for your web presence, such as the keyword density of your content, strategic keyword use in meta-data and anchor text, page load time, transition effects, logical flow of site elements, URL structure, mobile responsiveness, and 200-plus other considerations.
Here, off-site ranking factors like the number of inbound links you have secured, your distribution of outbound links, and social integration are put under scrutiny. The team notes anomalies, compares your link profile to that of your competitors and proposes steps that can be taken to catch up with other market players.
The team compiles conversion rates from your existing web presence, consults your business objectives to set new goals, and then proposes targeted changes to on-site optimization factors, site design, the logic of element placement, and Call-to-Action color and copy to encourage prospects to sign-up, subscribe, and purchase. The focus here is on one specific, high-value action.
We integrate the Google Analytics suite with your site to continuously monitor key performance indicators (KPIs) like engagement rate, on-page dwell time, bounce rate, and goal conversion rates for the creation of actionable, custom reports. This information is then used to improve prospect experiences, boost traffic and revenue, and fix lead leaks.
Search Engine Optimization comprises a body of rules. And where there are rules, there are penalties for flouting them. We leverage only search engine approved “White-Hat” optimization techniques that do not involve malpractices like keyword stuffing, reciprocal links, and cloaking that are deemed punishable or “Black-Hat” and which undermine your credibility.
Los Angeles-based businesses qualify for our local discounts program. Please contact us for more details.
To take advantage of the full power of Internet Marketing by combining any or all of these related services.
Make sure your foundation is strong before thinking about Internet Marketing. If your website is not built properly and is not strong enough, you will lose money on SEO.
Improve your Local SEO in Los Angeles and beyond. This service targets potential clients in your area and sends traffic to your physical store and website.
We can help you define smart, realistic goals for your social platforms and grow your social presence and brand awareness.
We’ll create rich meaningful content presented in an attractive manner that can help your business gain more visibility online.
