Search Engine Optimization

Through the strategic use of high traffic keywords in text and meta-descriptions, by the creation of long-form content to win backlinks, and through the generation of social traction, we help brands show up on the first page of search engine results and secure clicks, all without paying for ads. This is organic search optimization!

Keyword Research

We interview you to understand your niche and your focus. Keywords can be query-based, informational, or transactional. We note your preferences and then research high-traffic, low-competition keywords that suit your needs. The end product of this stage is a comprehensive report that lists potential queries by traffic, competitiveness, and business relevance.

Competition Research

We scrutinize brands in your niche that are performing better than yours in search engine results. Our team scans relevant pages, PPC advertisements, and social media footprints to gather keywords that can guide optimization and content strategy. This report is merged with the report generated in the previous step to create a final listing.

Content Strategy

Using what we know about your brand and the keyword research data mined in the previous two steps, we evaluate the effectiveness of your content. Is there too little text? Can you add a few relevant pages? Do you need visual content? This makes your brand and your site engaging, informative, and search engine friendly.

On-Site Optimization

In this step, we test all the on-site ranking factors for your web presence, such as the keyword density of your content, strategic keyword use in meta-data and anchor text, page load time, transition effects, logical flow of site elements, URL structure, mobile responsiveness, and 30-plus other considerations.

Off-Site Optimization

Here, off-site ranking factors like the number of inbound links you have secured, your distribution of outbound links, and social integration are put under scrutiny. The team notes anomalies, compares your link profile to that of your competitors, and proposes steps that can be taken to catch up with other market players.

Conversion Rates

The team compiles conversion rates from your existing web presence, consults your business objectives to set new goals, and then proposes targeted changes to on-site optimization factors, site design, the logic of element placement, and Call-to-Action color and copy to encourage prospects to sign-up, subscribe, and purchase. The focus here is on one specific, high-value action.

Analytics

We integrate the Google Analytics suite with your site to continuously monitor key performance indicators (KPIs) like engagement rate, on-page dwell time, bounce rate, and goal conversion rates for the creation of actionable, custom reports. This information is then used to improve prospect experiences, boost traffic and revenue, and fix lead leaks.

Search Engine Optimization comprises a body of rules. And where there are rules, there are penalties for flouting them. We leverage only search engine approved “White-Hat” optimization techniques that do not involve malpractices like keyword stuffing, reciprocal links, and cloaking that are deemed punishable or “Black-Hat” and which undermine your credibility.