Increase Sales
Through strategic optimization, pages get found more often for transactional queries, and sales skyrocket.
Increase Site Traffic
We research popular keywords relevant to your business and optimize them for increased traffic.
Brand Awareness
Through use of specific niche keywords, we associate you with popular queries improving brand awareness.
Be Authoritative
We optimize your content, giving it exposure and turning you into an industry authority.
What is SEO?
Search Engine Optimization (SEO) is the process of optimizing the content of a website, an online standalone page, or a blog through a mix of naturally incorporated, commonly queried keywords and inbound links from other topical, authoritative websites. Social signals, time spent on page, and good content also play a role in SEO.
The Benefits
Through Search Engine Optimization, you get found by the right people for the right reasons. SEO improves exposure by ensuring that your content is pulled by search engines when people type a related query. It also improves the on-site experience of your prospects to drive more conversions and revenue, building your brand and presence!
Through the strategic use of high traffic keywords in text and meta-descriptions, by the creation of long-form content to win backlinks, and through the generation of social traction, we help brands show up on the first page of search engine results and secure clicks, all without paying for ads. This is organic search optimization!
79% of all searchers click on the organic search results.
70% of the links searchers click on are organic.
75% of users never scroll past the first page of search results.
67% of companies expect to increase their SEO budget.
If you operate within a specific geographic region, local SEO helps you target prospects by zip codes, location-based keywords, and transactional queries to reach those who are the most likely to buy. We implement Google Maps, Google Local Business Listing Pages, contact information in footers, and other best practices to rank you locally.
Keyword Research
We interview you to understand your niche and your focus. Keywords can be query-based, informational, or transactional. We note your preferences and then research high-traffic, low-competition keywords that suit your needs. The end product of this stage is a comprehensive report that lists potential queries by traffic, competitiveness, and business relevance.
Competition Research
We scrutinize brands in your niche that are performing better than yours in search engine results. Our team scans relevant pages, PPC advertisements, and social media footprints to gather keywords that can guide optimization and content strategy. This report is merged with the report generated in the previous step to create a final listing.
Content Strategy
Using what we know about your brand and the keyword research data mined in the previous two steps, we evaluate the effectiveness of your content. Is there too little text? Can you add a few relevant pages? Do you need visual content? This makes your brand and your site engaging, informative, and search engine friendly.
On-Site Optimization
In this step we test all the on-site ranking factors for your web presence, such as the keyword density of your content, strategic keyword use in meta-data and anchor text, page load time, transition effects, logical flow of site elements, URL structure, mobile responsiveness, and 30-plus other considerations.
Off-Site Optimization
Here, off-site ranking factors like the number of inbound links you have secured, your distribution of outbound links, and social integration are put under scrutiny. The team notes anomalies, compares your link profile to that of your competitors, and proposes steps that can be taken to catch up with other market players.
Conversion Rates
The team compiles conversion rates from your existing web presence, consults your business objectives to set new goals, and then proposes targeted changes to on-site optimization factors, site design, logic of element placement, and Call-to-Action color and copy to encourage prospects to sign-up, subscribe, and purchase. The focus here is on one specific, high-value action.
Analytics
We integrate the Google Analytics suite with your site to continuously monitor key performance indicators (KPIs) like engagement rate, on-page dwell time, bounce rate, and goal conversion rates for the creation of actionable, custom reports. This information is then used to improve prospect experiences, boost traffic and revenue, and fix lead leaks.
Search Engine Optimization comprises a body of rules. And where there are rules, there are penalties for flouting them. We leverage only search engine approved “White-Hat” optimization techniques that do not involve malpractices like keyword stuffing, reciprocal links, and cloaking that are deemed punishable or “Black-Hat” and which undermine your credibility.