What Is SEO?
Search Engine Optimization (SEO) is the process of optimizing the content of a website, an online standalone page, or a blog through a mix of naturally incorporated, commonly queried keywords and inbound links from other topical, authoritative websites. Social signals, website speed, security, and good content also play a role in SEO.
What are the benefits?
Through Search Engine Optimization, you get found by the right people for the right reasons. SEO improves exposure by ensuring that your content is pulled by search engines when people type a related query.
It also improves the on-site experience of your prospects to drive more conversions and revenue, building your brand and presence!
More SEO benefits are outlined below.
Organic SEO
Through the strategic use of high traffic keywords in text and meta-descriptions, by the creation of a quality and informative content to win backlinks, and through the generation of social traction, we help Los Angeles-based businesses show up on the first page of search engine results and secure clicks, all without paying for ads. This is an organic search optimization!
79
of all searchers click on the organic search results.
70
of the links searchers click on are organic.
75
of users never scroll past the first page of search results.
67
of companies expect to increase their SEO budget.
Local optimization
If you operate within a specific geographic region, local SEO helps you target prospects by zip codes, location-based keywords, and transactional queries to reach those who are most likely to buy.
Example: Barber Shop Los Angeles.
How does this work?
We implement Google Maps, optimize your Google My Business account, keep your on-site content and contact information up-to-date, do local directory citations and other best practices to rank you locally.
We are Local SEO experts based in Los Angeles!
Our analytics process
1. Website Audit and Testing
We perform an exhaustive website audit to understand your site, identify potential data transfer issues, and create an implementation plan that works.
2. Analytics Setup and Configuration
We choose the landing pages and site sections that should be monitored and install the tracking code while maintaining compatibility with existing technologies.
3. Post Installation Testing
After the implementation plan is executed, we run final tests to make sure that site data are being tracked and documented correctly.
4. Conversions and Goals
We select strategic site goals that align with your business objectives and set them up for concrete conversion tracking and monetization.
5. Solutions and Strategies
If results are not up to your expectations, we evaluate your entire funnel to provide solutions and strategies to boost your performance.
Keyword research
We interview you to understand your niche and your focus. Keywords can be query-based, informational, or transactional. We note your preferences and then research high-traffic, low-competition keywords that suit your needs. The end product of this stage is a comprehensive report that lists potential queries by traffic, competitiveness, and business relevance.
Competition research
We scrutinize brands in your niche that are performing better than yours in search engine results. Our team scans relevant pages, PPC advertisements, and social media footprints to gather keywords that can guide optimization and content strategy. This report is merged with the report generated in the previous step to create a final listing.
Content strategy
Using what we know about your brand and the keyword research data mined in the previous two steps, we evaluate the effectiveness of your content. Is there too little text? Can you add a few relevant pages? Do you need visual content? This makes your brand and your site engaging, informative, and search engine friendly.
On-site optimization
In this step, we test all the on-site ranking factors for your web presence, such as the keyword density of your content, strategic keyword use in meta-data and anchor text, page load time, transition effects, logical flow of site elements, URL structure, mobile responsiveness, and 200-plus other considerations.
Off-site optimization
Here, off-site ranking factors like the number of inbound links you have secured, your distribution of outbound links, and social integration are put under scrutiny. The team notes anomalies, compares your link profile to that of your competitors and proposes steps that can be taken to catch up with other market players.
Conversion rates
The team compiles conversion rates from your existing web presence, consults your business objectives to set new goals, and then proposes targeted changes to on-site optimization factors, site design, the logic of element placement, and Call-to-Action color and copy to encourage prospects to sign-up, subscribe, and purchase. The focus here is on one specific, high-value action.
Analytics
We integrate the Google Analytics suite with your site to continuously monitor key performance indicators (KPIs) like engagement rate, on-page dwell time, bounce rate, and goal conversion rates for the creation of actionable, custom reports. This information is then used to improve prospect experiences, boost traffic and revenue, and fix lead leaks.
We use only white-hat techniques!
Search Engine Optimization comprises a body of rules. And where there are rules, there are penalties for flouting them. We leverage only search engine approved “White-Hat” optimization techniques that do not involve malpractices like keyword stuffing, reciprocal links, and cloaking that are deemed punishable or “Black-Hat” and which undermine your credibility.
Special Discounts
Los Angeles-based businesses qualify for our local discounts program. Please contact us for more details.
Even more benefit
60
Your listing can be found on top of the first page of the search engines, which can bring click-through rates of 60% higher than other listings, even the sponsored ones.
35
You can generate up to 35% more leads and queries than ANY other form of paid marketing.
Related services
To take advantage of the full power of Internet Marketing by combining any or all of these related services.
Make sure your foundation is strong before thinking about Internet Marketing. If your website is not built properly and is not strong enough, you will lose money on SEO.
Improve your Local SEO in Los Angeles and beyond. This service targets potential clients in your area and sends traffic to your physical store and website.
We can help you define smart, realistic goals for your social platforms and grow your social presence and brand awareness.
We’ll create rich meaningful content presented in an attractive manner that can help your business gain more visibility online.