1. Campaign setup
We start by setting up your campaign. Our Los Angeles-based Google Ads experts set up a campaign that works for your business with relevant ad groups, keywords, and targeting.
2. Competitor analysis
To get an idea of what we’re working against, we do a thorough audit of what your competitors are doing. This helps your campaign appeal more to your customers against other ads.
3. Keyword research
Keyword research is one of the most important parts of a search campaign. By seeing what your audience is looking for, we can come up with a more targeted campaign.
4. Keyword targeting
Once we have a wide range of keywords, we begin targeting. This lets your campaign not only reach the right customers but reaches them when they’re ready to convert.
5. Content strategy
Once we’ve done the research, we use smart content strategies to drive sales by highlighting your unique selling points and through strong calls to action.
6. Landing page analysis and adjustments
One of the toughest parts of the PPC process is the landing page scheme. We make sure your visitors land on a web page that communicates your brand, helping land that sale.
7. Call-to-action creation
Effective calls-to-action are essential for getting customers to click your ad. Once they’re on the landing page, it’s even more vital to provide a clear CTA.
8. On-page and technical SEO
SEO isn’t just about organic traffic. It helps with PPC marketing by creating a faster page, optimizing content, and enhancing the user experience, helping boost conversion rates.
9. Ad extension setup
When running your PPC campaign, we also set up ad extensions to increase visibility, provide relevant customer propositions, and boost ad performance.
10. Campaign performance testing and adjustments
Once your campaign has been set up, we constantly tweak, adjust, and improve to make sure that your ad performance increases over time.
11. Analytics and tracking
Our ability to analyze and track your campaign will give us the knowledge to improve ad performance. We sift through the numbers to understand how your campaign is performing.
12. On-going monitoring and adjustments
We only stop working on your campaign when it’s done. By continuously monitoring your PPC marketing, we can make the necessary adjustments to keep your ad performance up.