Design and Layout
Make visitors take instant action with compelling page design, simple layout, and navigable structure
Content and Keywords
Use keywords and content to relate to referring PPC ads, induce desire, and grab attention
Conversion and Goals
Set conversion targets, assign monetary values, and register goal actions to improve your pages
Analytics and Testing
Note page performance with Analytics and established A/B tests to determine better conversions
How you benefit!
Landing pages are laser-focused on one offer without distractions. They should not have navigation bars. This results in a 1:1 attention ratio, improving user experience and thus traffic.
Businesses see a 65% increase in leads when they increase the number of landing pages to about 15. This improves direct sales conversions too. Both add to revenue.
Greater PPC Success
When you use PPC (Pay-Per-Click) ads, the page you direct traffic to must be relevant, offer-specific, easily navigable, and simple to understand. Landing pages tick all the check-boxes.
Landing pages have only one call to action—there’s no other distraction. Through a bold value proposition, product shots, sleek design, and prominent CTAs, they showcase favorable promotions, securing more sales.