Olympianic Sports Store
Olympianic is a Southern California sporting goods store. The company’s ideal clientele is both high-end and sporty, presenting a balance between refinement and strength.
The Logo Design Process
Identity Design
To keep the design appealing to a high-end target customer, we focused on a two-tone, minimalist color palette. This elegant foundation allowed us to explore a blend of different elements, including the use of a detailed silhouette image. We created a logotype and icon for Olympianic, which we then used as part of a brand identity kit that includes letterhead, envelopes and business cards.
Poster Graphics
