Client

Laqué Nail Bar is a stylish salon offering boutique manicure services for the modern woman. The company provides high-end beauty services to discerning clientele who expect the best from their nail salons.

Project

Creating the corporate identity for Laqué required careful consideration of both the business and the women they serve. The audience has a chic edginess that embraces trends in a unique, stylish way.

Simple Logotype

The simple logo for Laqué Nail Bar captures the glamorous elegance of the salon and its customers. The stark white on black embraces modern luxury while the thin, refined typeface recalls classic feminine beauty. Though simple, the logotype has a strong visual impact.

Laque nail bar main logo
Laque'd logo

Laque’d Products Logo

The logo for the Laquéd product line builds on the foundation of simple sans serif tex to create a slight variation on a theme, making all of the client’s products recognizable as their very own. We played with proportion in this product line version to create a sense of action.

Stationery

The stationery for Laqué Nail Bar expands the polished, fashionable look of the corporate identity to include letterhead and envelopes in stark black and white with a strong pop of yellow.

Laque stationary design
Laque custom black business cards

Custom Business Cards

Laqué Nail Bar’s business cards needed a special twist to stand out among the crowd, so we chose black and yellow colors, allowing the delicate white logotype to grab the viewer’s attention.

Menu

A salon’s menu is one of its most essential marketing materials, and our design is both simple and detailed, enticing clients with a chic font and easy-to-read layout for Laqué Nail Bar’s services.

Laque menu
Envelope

Envelope

These envelopes subvert tradition in a sophisticated way, adding unexpected details that embrace the artistry and modern approach of the salon itself. The combination of black, white and yellow is both timeless and fresh.