The simple logo for Laqué Nail Bar captures the glamorous elegance of the salon and its customers. The stark white on black embraces modern luxury while the thin, refined typeface recalls classic feminine beauty. Though simple, the logotype has a strong visual impact.
The logo for the Laquéd product line builds on the foundation of simple sans serif tex to create a slight variation on a theme, making all of the client’s products recognizable as their very own. We played with proportion in this product line version to create a sense of action.