Rome wasn’t built in a day! And you can’t create a stunning logo in seconds! A great logo is like a proud monolith. It is developed in stages.
In the first stage an impressive design is picked that is describable, scalable and most importantly can hold its own without color.
In the next stage experience comes knocking as artists try to put to good use the dos and the don’ts they pick up from previous projects!
Preparation is the key here! A design brief can help organize thoughts and bring to the forefront desirable values the brand is to represent.
The final touch is eye catching yet harmonious colors and font variation to achieve impact. This handy infographic even showcases some of the most popular fonts to help kick start the creative process.